#Believe music ioda download#
Guvera’s experience provides an alternative for consumers looking to legally download music. Its so much more than me just trying to be known for my music. By tailoring music to brands instead of just placing ads around music, Guvera creates a new way to meet the goals of all parties involved. IODA big cheese Kevin Arnold: “We are impressed by Guvera’s unique approach to the concept of brand channels. We believe Guvera’s approach can offer a compelling experience for fans and new revenue opportunities for our artists”. With music companies like IODA, which represent independent content owners around the world, and EMI Music, another major music label on board, Guvera will allow advertisers to offer the world’s most engaging content to their target customers without disrupting them with ads, but rather creating brand experiences within channels that offer specialised content”.ĮMI Music Global Head Of Digital Business Development Mark Piibe: “Brands increasingly recognize how powerful our artists’ music can be in creating strong, emotional connections with consumers.
The digital firm, which hopes to launch in February, previously confirmed a deal with Universal.Īs previously reported, the Guvera model will see brands sponsoring genre-themed channels which provide free downloads, rather than tying ads to individual tracks.Ĭlaes Loberg, Guvera CEO: “I am excited to announce two new music content deals with EMI Music and IODA, helping to build anticipation for brands and consumers for the official 2010 launch. I have seen very troubling evidence of creators having false copyright claims against them by BELIEVE MUSIC, even though theyre recording either. The previously reported new ad-funded download service being developed down under, and going by the name of Guvera, has signed up EMI and indie distributor IODA. Digital EMI and IODA sign up to Guvera By CMU Editorial | Published on Thursday 10 December 2009
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